Babe Straw

Local beach founder and creative director, Lauren Lusk Bost has always had a love of fashion, accessories and travel. Born in San Diego and raised on the beaches of Cabo San Lucas, Lauren's passion for sunshine and beautiful destinations inspire a laid back Southern California lifestyle. In 2016, Local Beach was born in her Encinitas, CA garage alongside her husband Toby. After years of trying to find stylish beach and travel gear, she knew there was something missing. Lauren's vision was to re-imagine everyday products. As a mom and creative, Lauren seeks to make special curated goods for all families to enjoy. Her goal is to always bring the good vibes. With the growing success of Local Beach, Lauren and her team have BIG dreams and goals.